This Privacy Policy explains how Hatfieldgpc, operated at merkurcasinogb.co.uk, collects, uses, stores, and protects the personal data of visitors to our Merkur casino review website. Hatfieldgpc.co.uk acts as the data controller for all personal information processed through this site. By continuing to use merkurcasinogb.co.uk, you acknowledge that you have read and understood the practices described below. This policy was last updated in 2026 and applies to all users located in Great Britain and beyond.
Information We Collect
Information You Provide
- Contact form submissions: your name, email address, and the content of any message you send to the Hatfieldgpc team.
- Newsletter sign-ups: your email address if you opt in to receive updates about Merkur casino promotions or new reviews.
- Comments or feedback: any voluntary information submitted through interactive features on merkurcasinogb.co.uk.
Information Collected Automatically
- IP address and approximate geolocation derived from your network connection.
- Browser type, device type, and operating system used to access merkurcasinogb.co.uk.
- Pages visited, time spent on each page, and navigation paths within the site.
- Referring URLs showing which website or search engine directed you to merkurcasinogb.co.uk.
- Cookie identifiers and similar tracking technologies as described in the section below.
Cookies We Use
Hatfieldgpc.co.uk uses cookies and similar tracking technologies to ensure the site functions correctly, to analyse how visitors interact with our Merkur casino reviews, and to support our affiliate partnerships. You can manage your cookie preferences at any time through your browser settings or our on-site consent tool.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Enables core site functionality, security features, and your cookie consent preferences on merkurcasinogb.co.uk. | Session / up to 12 months |
| Analytics | Collects anonymised data on page views, traffic sources, and user behaviour to help us improve our casino review content. | Up to 26 months |
| Affiliate / Marketing | Tracks clicks on operator links so that merkurcasinogb.co.uk can attribute referrals and earn commission from casino partners. | Up to 30 days |
| Preferences | Remembers your display settings and region preferences to personalise your experience on merkurcasinogb.co.uk. | Up to 12 months |
| Third-Party Advertising | Used by advertising partners to deliver relevant casino promotions and measure campaign effectiveness across the web. | Up to 90 days |
How We Use Your Data
- To operate and maintain the merkurcasinogb.co.uk website and deliver our Merkur casino review content.
- To respond to enquiries, feedback, or support requests submitted through our contact form.
- To send newsletters or promotional updates where you have explicitly opted in.
- To analyse site usage patterns and improve the quality and relevance of our reviews.
- To manage and attribute affiliate referrals to our licensed casino operator partners.
- To comply with applicable legal obligations and enforce our terms of use.
- To detect, prevent, and address technical issues or fraudulent activity on the site.
Legal Bases for Processing
Hatfieldgpc.co.uk processes personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Where we use analytics or marketing cookies, or send you promotional communications, we rely on your freely given consent as the legal basis. For operational activities necessary to deliver the site and fulfil contractual commitments — such as processing contact form submissions and managing affiliate tracking — we rely on our legitimate interests, provided those interests are not overridden by your fundamental rights and freedoms. Where required by law, we will also process data to meet our legal obligations.
Third Parties & Affiliate Links
Hatfieldgpc.co.uk contains links to Merkur casino operators and other licensed gambling platforms. When you click an affiliate link, you will leave our site and be subject to the privacy policy of the destination operator — we encourage you to review those policies before registering. We also use third-party analytics providers such as Google Analytics to understand site traffic; these providers may process data on our behalf under appropriate data processing agreements. Hatfieldgpc.co.uk does not sell your personal data to third parties.
Your Privacy Rights
- Right of Access: request a copy of the personal data merkurcasinogb.co.uk holds about you.
- Right to Rectification: ask us to correct inaccurate or incomplete personal data.
- Right to Erasure: request deletion of your personal data where there is no compelling reason for us to continue processing it.
- Right to Data Portability: receive your data in a structured, machine-readable format and transmit it to another controller.
- Right to Object: object to processing based on legitimate interests or for direct marketing purposes at any time.
- Right to Withdraw Consent: withdraw consent for cookie-based or marketing processing without affecting the lawfulness of prior processing.
- Right to Lodge a Complaint: contact the Information Commissioner's Office (ICO) at ico.org.uk if you believe your rights have been infringed.
To exercise any of these rights, please contact the Hatfieldgpc team using the details provided in the Contact section below. We will respond within 30 days in accordance with UK GDPR requirements.
Data Security & Retention
Hatfieldgpc.co.uk implements appropriate technical and organisational measures — including encrypted connections (HTTPS), restricted access controls, and regular security reviews — to protect your personal data against unauthorised access, loss, or disclosure. We retain personal data only for as long as is necessary to fulfil the purposes outlined in this policy or to comply with legal requirements. Contact form data is held for a maximum of 24 months. Newsletter subscriber data is retained until you unsubscribe. Anonymised analytics data may be retained for longer periods for statistical purposes.
Contact
If you have any questions, concerns, or requests relating to this Privacy Policy or the way merkurcasinogb.co.uk handles your personal data, please get in touch with the Hatfieldgpc team by email at privacy@merkurcasinogb.co.uk or by using the contact form available on our website. We are committed to addressing your privacy concerns promptly and transparently.